Tuesdays with TED – What Do We Really Value?, Tuesday, September 22, 11:45am – 1:00pm, Trailside Center, 4700 Dublin Ave, Midland.
Life Lessons from an Ad Man. Advertising adds value to a product by changing their perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value – and his conclusion has interesting consequences for how we look at life.
Sweat the Small Stuff. It may seem that the big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
Call ahead to reserve your spot and register for lunch at 633-3700. Aim to arrive by 11:30am in Trailside and after your table is called, take your lunch into Room 160. Lunches are by donation to those over 60, or $5 for those under 60.