Stay up to date on all-thing United Way

Stay up-to-date on all things United Way.


News & Blog2020-05-06T07:32:58-04:00



United Way of Midland County is excited to announce the [...]

2309, 2022

Week 2: United Way Campaign is Gaining Momentum

September 23rd, 2022|News|

At the end of the second week of the community campaign, United Way continues to gain momentum. Pledges totaled $1,886,193, representing 40% of the overall campaign goal of $4.7 million.

The United Way partner agencies create change every day through their impactful programs and services. They also run impressive internal campaigns, seeing firsthand the impact of their community’s investments.

Many partner agencies are finding creative ways to support the campaign this year. Home to Stay is offering a jean week, comfy clothes day, a bake sale, trivia and even a Halloween-themed potluck. The ROCK Center for Youth Development students created custom buttons that are being sold at Populace Coffee to benefit the campaign.

West Midland Family Center, Greater Midland Community Center, North Midland Family Center, Coleman Family Center, Shelterhouse, Ten16 and Midland County ESA all kicked off their campaigns earlier this week and look forward to engaging their teams in fun ways to support the community.

The Arnold Center is offering a wide variety of fun activities for their team including a fun competition called “Kiss a Pig”, along with hosting a Thanksgiving Dinner and having VIP parking spots up for grabs.

“It’s so inspiring to see our nonprofits be so engaged and having fun to support their United Way campaigns,” shared United Way staffer, Jesse Fletcher, Senior Relationship Manager. “They do such incredible work in our community and have so much passion around helping our neighbors in need.”

Ieuter Insurance Group wrapped up their campaign this week raising an impressive $14,000 in support of the community. Other local businesses kicked off their campaigns this week including Sym Financial, Yeo & Yeo, Benjamin F. Edwards and Arbury Insurance.

In United Way’s campaign video series, “We Asked the Community…” they asked about the importance of reading at grade level and how we as individuals can support the kids in our community. Many video participants shared that they too struggled with reading as a kid, and had they not received support from a caring adult or teacher, they may not have found the success they have now. To watch this inspiring video, you can visit

“Being a proficient reader by third grade is important to long-term success,” shared Miller. “We honor and walk alongside the amazing work being done by our schools and educators. The investments being made complement the work in the classroom and provide meaningful ways to both build reading skills along with relationships with caring adults.”

United Way shared that the most recent Kids Count report indicated that 47.5% of third graders are not currently proficient at reading in third grade. Through nonprofit programs supported by the funds raised during the campaign, over 1,800 kids received free monthly books and over 175 were paired with a tutor or mentor last year.

But there are other kids who still need our support and you can be a part of changing that statistic by supporting the United Way campaign or lending your time as a volunteer.

There are many ways you can volunteer. The need for volunteer tutors and mentors is in very high demand and can be found on United Way’s volunteer website at

They are also spotlighting a unique virtual opportunity in partnership with Bullock Creek Public Schools and CricketTogether. Done completely online with great flexibility, mentors will not only support kids with reading and writing but also with building social and emotional skills! To learn more or sign up to volunteer visit

United Way invests in nonprofits in a visible and measurable way. The dollars raised go directly into community programs to ensure all people can thrive in the areas of Youth Success, Health and Household stability. Support of the campaign provides resources for 57 programs delivered by 27 nonprofit agencies.

To learn more about community needs, how dollars are invested for change, read an impact story, or find help visit

The 2022 United Way campaign will continue until October 30 and everyone is invited to be a part of it.

2009, 2022

Become a Virtual Volunteer to Help Students Build Reading and Writing Skills

September 20th, 2022|News|

Do you have 30 minutes a month to build skills and a relationship with a local elementary student? What if you could participate from anywhere and anytime of day?

United Way of Midland County is partnering with local teachers at Pine River Elementary to pilot an innovative new program called CricketTogether geared toward local 3rd-5th graders. This turnkey, flexible eMentoring program matches mentors and students one-to-one to create virtual learning friends. There are over 180 kids already enrolled and mentors are needed today.

The pandemic has hit our students hard and THEY NEED YOUR HELP to improve reading and writing skills to build connection and confidence. Locally, 47% of our local 3rd-grade students are not proficient in reading, leaving them more likely not to graduate on time.

You can change that statistic. Together, students and mentors read intriguing articles about subjects students are already studying. Then, with gentle guidance from the teacher, mentors and students exchange digital letters getting to know each other while asking and answering thought-providing questions about what they read…all in a safe, virtual platform.

Volunteering is flexible and easy. CricketTogether is easy to use, virtual and volunteers can participate from anywhere at any time.

“It was really fun talking to you through our letters,” shared a student who participated last year. “I wish we could do this next year!”

Join us in making a difference today. To sign up, or learn more, visit


After a volunteer signs-up and completes the online training, they will be matched with a local student. Every couple of weeks, the pair will be provided with an article to read based on what they are studying in the classroom.

“CricketTogether helped my students not only to discuss topics related to the articles, but also to discuss their everyday life,” shared a local teacher.

The volunteer and student both read the material and exchange electronic letters 1:1 to talk about their lives and what they’ve learned. The teacher moderates the conversations through the online portal and integrates the communication into the academic calendar. The program follows the school calendar year.

Education is the cornerstone of individual and community success. It opens kids up to a world of possibilities and builds confidence, skills and a foundation for the future. Time spent with caring adults has a profound impact on how kids view themselves and the world.

To learn more or to sign up to volunteer, visit

1609, 2022

Week 1: United Way Campaign Off to an Inspiring Start

September 16th, 2022|News|

United Way of Midland County kicked off the 2022 Campaign on Monday, September 12 with a goal of bringing our community together to raise $4.7 million. They are excited to announce pledges totaling $1,278,883 representing 27% of the overall goal.

“After our first official week, we are thrilled with the way our community is stepping up to support United Way and our neighbors who need our help,” shared Michael and Claudia Goad, 2022 Campaign Co-Chairs. “It’s our goal to help educate and inspire people to join in – whether that’s through participating in the campaign, lending their time as a volunteer or advocating for change.”

After a successful pacesetter start, Dow employees kicked off their campaign this week with an inspiring launch. They have already reached 68% of their employee goal and continue to show steady progress.

Dow and United Way collaborated to co-host a webcast kick-off, which engaged over 300 participants across the region. Team members shared inspiring stories about how United Way and their partner agencies have supported them at a time in their life when they needed it most.

Dow campaign ambassadors are going above and beyond with fun ways for employees to participate, including special events like a cooking demonstration with Chef Theo, a chili cookoff and presentations from motivational speakers.

Dow has also invested in helping to inspire and educate their team members through Impact Bus Tours. So far, nearly 200 employees have participated in the tours – embracing the opportunity to hear from United Way and their partners about the work being done to help our neighbors.

MyMichigan Health also kicked off their employee campaign with a strong start. Thanks to overwhelming response, their annual campaign t-shirts and jean day sticker sales raised over $40,000. Keep an eye out for the unique blue and dark green Live United shirts in the community.

Fisher Contracting, a strong United Way supporter, completed their campaign earlier this year, exceeding last year’s results. Many other companies will be kicking off in the coming days and weeks, but others have already joined in.

Corteva hosted a kickoff event with United Way to help inspire and educate their team about community issues and how their support creates real and lasting change. They also served as a sponsor for the 2022 United Way kick-off event, Gear for the Year, and had several employees engaged as volunteers to help build supply kits for local teachers. Their team is finding fun ways to stay engaged throughout their campaign including a variety of gift basket raffles, a United Way swag drive, Coffee for Quarters, along with a generous corporate matching to help their employee’s dollars make a bigger impact.

“The engagement from local corporations, businesses and community members has been inspiring to witness,” shared Holly Miller, President and CEO of United Way of Midland County. “The energy is inspiring and contagious. Our team engaged with our campaign volunteers at training, have spoken at kick-offs and special events and hosted Impact Bus Tours to educate and inspire and educate – all before the campaign officially kicked off!”

DuPont kicked off their campaign this week with an ice cream social for their employees. They also engaged in Gear for the Year as a title sponsor and had team members volunteer. Throughout their campaign, employees will have the chance to win one of many unique gift baskets including a date night package, family game night, football party package and barrels of cheer.

Two local school districts, Midland Public Schools and Bullock Creek Schools kicked off their campaigns in late August hosting kick-off events with inspirational messages from the United Way team.

Serendipity Road is hosting a Building a Stronger Community Raffle to lend their support. Tickets can be purchased at their store in Downtown Midland for $1 each.

United Way’s nonprofit partners came together this week at West Midland Family Center to build community and get inspired for this year’s campaign. Folks gathered to share a meal, play yard games and rally around making a difference for our neighbors who need our support.

The United Way 2022 campaign theme poses a simple question: “Have you ever?” Their hope is that the powerful and inspiring messaging based on the stories of actual neighbors will connect those who need support with the resources to help, while educating those who aren’t in these situations about the issues our community faces.

All community members deserve to have a safe and stable place to call home. In their campaign materials, United Way poses the question “Have you ever wondered where you will sleep?” Their hope is that the answer is “no,” but for some, couch surfing, sleeping in a car or staying at a shelter is an everyday reality. United Way believes that no one should have to struggle alone and that by rallying together we can provide hope.

United Way focuses on three key pillars that are the building blocks for a good life: Youth Success, Health and Household Stability. They partner with 27 non-profits and invest in the top health and human service issues identified by the community.

To learn more about community needs, how dollars are invested for change, to read an impact story, or find help, you can visit

The United Way team also asked community members to be featured in their video series “We asked the Community…” to help build awareness. The kick-off video features folks from corporations, businesses and the community who share their thoughts about issues our neighbors face like homelessness, the importance of reading at grade level, food security, financial support for those battling cancer and childcare. To watch the videos, visit

The 2022 United Way campaign will continue until October 30 and everyone is invited to be a part of it.

909, 2022

United Way 2022 Campaign Announcement

September 9th, 2022|News|

On Monday, September 12, United Way of Midland County will kick off its 2022 campaign with a goal of raising $4,700,000.

“We are off to a strong start, already reporting early pledges of $422,678” shared Holly Miller, President and CEO of United Way of Midland County. “This represents an impressive 9% of our $4.7 million goal.”

To officially kick off their 2022 Campaign, United Way is hosting Gear for the Year – an event to fill the gap for over 700 Midland County Public School teachers to help them feel equipped, empowered and prepared for the school year. Thanks to generous sponsors, each teacher will receive a kit with Expo markers, tissues, disinfecting wipes, highlighters, pens, Sharpies, post-it notes, notecards and more!

Volunteers from local businesses helped sort over 30,000 items on Wednesday, September 7th to help prepare for the big kit building day on September 12th. All the kits will be delivered to ACEA, Bullock Creek Public Schools, Coleman Public Schools, Meridian Public Schools, Midland County ESA, Midland Public Schools and Windover on Tuesday, September 13th.

“We committed to kicking off our campaign this year with our Gear for the Year event as a way to show appreciation and support for our local educators,” shared Holly Miller, President and CEO of United Way of Midland County. “We know the important role that teachers play in the lives of their students, especially as they’ve navigated the past two years of change and uncertainty. To help – we invited our local businesses and corporations to join us in supplying our teachers with the items they often purchase to support their classrooms.”

United Way is grateful for its event sponsors: DuPont, Members First Credit Union, Corteva, Aptar, IFF, Meijer, Dow Credit Union, Gavin and Associates, Case Systems, SYM Financial, Feeny, TriStar Trust, Great Lakes Loons, Arbury Insurance and Two Men and a Truck.

United Way is also excited to announce that the 2022 campaign is being led by Michael and Claudia Goad.

“Michael and Claudia have such passion for our community,” shared Miller. “We are honored to work alongside of them as this year’s campaign co-chairs, and believe their positive energy, giving spirit and genuine care for our neighbors will help us achieve success in raising dollars for the vital nonprofit programs that United Way supports.”

Michael and Claudia joined the Midland Community several years ago, and have expressed their love for our community. In a recent interview with United Way, they shared how welcoming Midland is and how incredibly caring our community members are. Michael serves as President and CEO of Dow Credit Union (formerly Dow Chemical Employees’ Credit Union) and Claudia is a retired interpreter for hospitals and court systems and a Spanish emersion preschool teacher. She currently serves as an active community volunteer for many area non-profits.

“When we were given the opportunity to serve as the United Way of Midland County campaign co-chairs, we knew we could not possibly say no,” shared Claudia. “We believe in lending a hand up to our neighbors who need our support and we hope that we can inspire our community to come together to raise the dollars needed to support the vital programs offered by our partners.”

Some organizations have already kicked off their United Way workplace campaigns, while many others will be celebrating their campaigns beginning next week. To help inspire and educate, United Way staffers have been out in the community hosting Impact Bus Tours as well as giving presentations at team meetings and special events to talk about the work being done to change lives.

United Way does not do this work alone. The dollars raised during annual campaign will be invested in 57 community programs in the areas of Youth Success, Health and Household Stability. United Way is positioned to drive impact forward through collaboration, accountability and a focus on placing people at the center. Leveraging their strength around outcomes and non-profit capacity building, they have the system to ensure dollars being invested to have the biggest impact.

“We are so honored to have the opportunity to lead this year’s United Way Campaign,” shared Michael Goad, President and CEO of Dow Credit Union. “We’re surrounded by so many caring people who don’t hesitate to lend a hand when our neighbors need help. It’s inspiring to be a part of something much bigger than us as individuals, and our hope as campaign chairs is that we can help inspire others to join in.”

Miller added that Claudia and Michael Goad’s co-chair partnership is the very symbol of collaboration and compassion.

“Our theme this year leverages that spirit, posing a simple question: “Have you ever?” Miller said. “This powerful and inspirational message presents thought-provoking questions based on the stories of actual neighbors in need and demonstrates the amazing way our community has created a safety net of services to meet them.”

United Way brings everyone together to improve lives by amplifying individual passion to take on our toughest challenges together. The campaign will continue through the end of October.


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United Way of Midland County
115 Jerome St, Midland, MI 48640
Phone: (989) 631-3670

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