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(July 17, 2020) In support of helping the people of Midland County, Michigan recover in the aftermath of recent flooding, Whirlpool Corporation is donating more than 400 appliances to be sold at deeply discounted prices on Saturday, August 1 and Sunday, August 2 at the Midland Mall. All sale proceeds will benefit United Way.
The sale, which is open to the public from 9 a.m. to 5 p.m. on August 1 and 9 a.m. to 3 p.m. on August 2, will include brand new Maytag®, Amana®, KitchenAid® and Whirlpool® brand ovens, ranges, refrigerators, dishwashers and washers and dryers. There will also be several KitchenAid® Small Appliances.
Partnering with United Way of Midland County, Whirlpool is hosting the sale in an effort to help provide useful appliances at accessible prices to those who have experienced flood damage. The entire selection of appliances will be offered up to 50% off the manufacturer’s suggested retail price.
“We care deeply about the people of Midland and want to help in the recovery,” said Pam Klyn, Vice President, Global Product Organization, Whirlpool Corporation. “I personally have family and friends deeply impacted by the devastating flooding and this is one way we can contribute to the community. Ensuring all proceeds go to United Way helps to support future community efforts as well. Through our long-standing partnership with Dow, Whirlpool Corporation is pleased to do what we can to help our respective communities.”
The sale will take place at the former Younkers department store in the Midland Mall, 6800 Eastman Avenue. The space is being generously donated by the Mall. In addition, detergent and other household cleaning supplies will be provided with every purchase while supplies last.
Though the event is a way to help those impacted by flood, it is not strictly for flood victims—it is open to the public and intended for any community member who can benefit from these lower prices. Whirlpool and United Way recognize how the pandemic and daily life have created hurdles for many people across the region. The sale is a potential way to help alleviate some of the stresses people are facing.
“The flood caused over $100,000,000 of damages to Midland County homes alone,” said Holly Miller, president and CEO of United Way of Midland County. “Whirlpool came to us with this generous offer to greatly reduce the price of much-needed appliances as we start to recover. We are beyond grateful to Whirlpool for their willingness to step in to help make these appliances more accessible to those in Midland and across the region.”
Payment for appliances will be accepted by cash or credit card only. No checks will be accepted. Volunteers will be available to help load appliances into people’s personal vehicles. Appliances can be delivered within a 15 mile radius over the weekend for an additional $100 per appliance. Appliances must be paid for on-site and come with a one-year standard warranty.
For health and safety precautions, masks must be worn at the sale and social distancing will be encouraged.
While we continue to wrestle with the aftermath and looming uncertainties that surround Covid-19, there’s much to say and do as we recover from the pandemic’s ripple effects.
Our work is not finished. It’s just getting started.
But right now, we want to pause, take a breath and express our sincere gratitude.
Thank you corporations. Individuals. Organizations. Foundations. Those in our backyard, across the nation and across the world. Countless hearts showed their generosity with hands raised in the air, helping propel us forward through donations of time, talents and resources.
How You Helped
VOLUNTEERING. Over 420 volunteers responded to hundreds of volunteer shifts across the county. Thanks to the outpouring of support from you, Senior Services completely fulfilled their need for Meals on Wheels drivers to deliver meals to our most vulnerable citizens. Volunteers at Midland Public Schools loaded and delivered thousands of pre-packaged for students and families. Midland’s Open Door had numerous volunteers pre-package meals and check in donations. United Way Staff personally helped load food and supplies to fill Salvation Army’s empty food pantry shelves.
And these are just a few examples…there are many more. The volunteer needs continue as our community begins to rebuild. If you want to lend a hand, click here to view volunteer opportunities.
FUNDING IMPACT AREAS. Your generosity provided essential funding that went directly back into our community to support our nonprofits, essential workers and our ALICE (Asset Limited Income Constrained Employed) population.
During the pandemic, one key need identified was meeting the short-term childcare needs for essential workers. Working closely with the Midland County ESA and local childcare providers, we provided temporary funding to licensed providers for families who needed help during the state’s shelter order. Over 45 families and 60 children were served.
United Way was also able to invest in programs that helps meet the needs of our nonprofits. Our nonprofit partners are our community’s lifeline. We provided flexibility with monthly funding and collaborated with the Midland Area Community Foundation to grant nearly $370,000 to local organizations.
United Way worked to tackle food insecurity, providing assistance for 10 food giveaways and helping to restock pantry shelves. Over 200,000 pounds of food were made available to community to meet the increased demand.
Thanks to you, we were able to provide $20,000 worth of housing rent assistance to support people facing eviction or unstable housing. Additional funding also went towards:
- Technology to help connect people with vital mental health and basic needs through enhanced technology
- PPE, cleaning and social distancing supplies along with Covid-19 awareness
- Nonprofit support to help them sustain during the shut-down period and respond to increased demand for vital services
In Midland County, 23% of households are considered ALICE (Asset Limited, Income Constrained, Employed). Eleven percent are in poverty…and that was BEFORE the pandemic and flood.
As we look ahead, we anticipate the needs will only grow. Bill payments that once were deferred at the start of the pandemic will return, crashing down like a tidal wave instead of a continuous drip from a faucet. It can feel overwhelming and unmanageable for many—especially on top of daily life demands.
Because of your generosity, we are able to assist with barriers standing in the way of already-vulnerable populations. Our neighbors face daily challenges that have only compounded with Covid-19’s limitations.
Your help provides crucial support to vital programs to improve lives and provides hope in a time great uncertainty. Thank you. We could not have come alongside our neighbors during this critical time without you.
Long Term Disaster Recovery Group will utilize generous materials and donations to help those impacted by Midland County flood
On Tuesday, July 8, Ace Hardware in Midland announced a donation of over 48,000 pounds of drywall to help those impacted by the flood.
“We are so grateful for the amazing generosity demonstrated by Ace Hardware,” shared Holly Miller, executive director of United Way of Midland County. “Their gift—along with many others from across the country—will play a vital part of the rebuilding process. Our community couldn’t do this work without them.”
The Long Term Disaster Recovery Group is collaborating to lead recovery and rebuild efforts. Made up of a broad representation of regional nonprofits, corporations, businesses, government, faith community, civic groups and schools, the recovery group is working together to chart a path forward.
Recovery will require a strategic and collective response in order to stretch local dollars to have the biggest impact. This includes generous in-kind donations of materials, along with skilled volunteers who can lend their time and talents.
The recovery process will be driven by a regional case management team to support and guide individuals through the rebuild journey. Case managers will work closely with a construction manager to assess homeowner needs, develop plans and deploy donated materials and volunteers to ensure the people impacted most by the flood receive the help they need.
The generous drywall from Ace Hardware, along with numerous other donated supplies, will be deployed as part of the Long Term Disaster Recovery efforts in the coming weeks and months by the construction management team. The team will be working from the damage assessment database, which includes damage self-reporting through the county and numerous other organizations who helped in the initial emergency phase.
To ensure your information is included in the flood damage database, please call (989) 374-8000.
Midland County’s Long Term Disaster Recovery Group is working collaboratively to create a strategic system to support those impacted by the historic flooding event. Relief efforts are dynamic, evolving and will require a phased and collaborative approach.
The first phase of response was geared toward meeting basic needs like food, shelter, personal care, cleaning and other recovery items.
“An estimated $1.2 million in in-kind donations has provided a lifeline to thousands of people,” said Holly Miller, president and CEO of United Way of Midland County. “That incredible generosity is helping to stretch local dollars while meeting the critical needs of our neighbors.”
One key area identified as an emerging need is a system of support and flexible funding to help individuals and families who have been displaced from their residence due to the flood that fall outside of normal program restrictions.
The Emergency Operations Center has worked closely with the American Red Cross and other local agencies to provide non-congregate shelter for the short-term. The group is not focused on implementing longer-term solutions.
United Way of Midland County’s Rise Together Fund is designed to meet the financial and human needs of our most vulnerable citizens–those living in poverty, ALICE and the many whose life circumstances have radically changed as a result of a historic flood and global pandemic.
“Because of the flood devastation, many families have been permanently or temporarily displaced from their residences and are also facing well issues—which are huge, crucial needs,” said Miller. “United Way is putting the dollars generously invested in the Rise Together Fund to work to help vulnerable neighbors secure housing solutions and safe drinking water. This is an important step in meeting the basic needs of our community.”
Current reports show than 115 homes were destroyed and about 900 homes suffered major damage from the flood. In addition, there are approximately 25 Midland County residents reporting issues with their water wells.
United Way is investing an initial $200,000 to support short-term housing for individuals and families displaced from the flood. This includes help with security deposits, first month’s rent along with rent assistance for up to six months, based on financial need. These resources are prioritized for the ALICE population and those whose life circumstances have radically changed through this crisis.
In addition, United Way is providing up to $5,000 per household for those experiencing well water issues, also based on a demonstrated financial need in Midland County. The solutions—hooking up to City water or fixing or drilling a new well—can vary depending on each situation.
The Midland Area Community Foundation has committed to providing financial support for the additional case management. This creates vital infrastructure and a coordinated system for long-term success. The Flood Relief Fund at the Midland Area Community Foundation is helping to build critical infrastructure to help with flood recovery and rebuilding. This includes funding case managers and a construction manager as well as case management for housing needs through work with Home to Stay. In addition, the Flood Relief Fund has provided support for initial clean-up and debris removal.
“It has been inspiring and heartwarming to see the response of our community as we work together to help our neighbors recover and rebuild,” said Sharon Mortensen, president and CEO of Midland Area Community Foundation,” said Mortensen. “With our emphasis on providing some of the vital supports to help our community recover, we pleased to partner on this initiative to help individuals receive the needed support through case management.”
Together, they are partnering with Home To Stay Housing Assistance Center for intake, coordination, case management and financial reporting. As Midland County’s Housing Assessment & Resource Agency (HARA), Home To Stay will conduct the initial intake and case management, leveraging state and federal supports currently available to stretch local dollars to impact the most families.
“We work on a case-by-case basis offering housing case management, housing plans that outline goals and actions along with rental assistance,” said Donna St. John, executive director of Home To Stay Housing Assistance Center. “We are proud to partner with United Way of Midland County and the Midland Area Community Foundation to provide support to help our neighbors.”
If you are struggling financially to find a solution for stable housing and/or access to a reliable water source, you are encouraged to call Home to Stay at (989) 496-9550 or simply dial 211 to be connected with this and many other vital resources.
“Rebuilding is a process that has many moving components,” said Miller. “We are grateful to the organizations, nonprofits and generous donors who have ensured these resources are available. It’s truly people helping people. United Way is built to connect those resources and caring hearts together—especially in time like this.”
For more information on flood-related resources, visit unitedwaymidland.org or reliefmidland.org.