United Way has evolved from its roots as a fundraiser to a collaborative impact organization that brings the community together to ensure everyone reaches their full potential.

The UWMC Board of Directors recently approved this year’s community campaign goal. Thoughtful consideration was given to the current economic conditions, campaign division trends and the funding capacity of the entire community.  The board also recognizes that the annual United Way campaign serves as a barometer of community strength and unity.  With these considerations, the board approved a goal of $4.5 million.

“We are optimistic and realistic about this year’s challenges,” shared Ann Fillmore, Executive Director of United Way of Midland County. “The value of United Way is not just measured by the amount of money raised, but the impact taking place.”

Last year, United Way revealed their community-level goals centered on Education, Health and Self-Sufficiency. These goals reflect the aspirations of our community along with comprehensive data about community needs.

Education is the cornerstone of individual and community success. Strong, productive communities depend upon a skilled workforce that can compete in a global economy. This work can’t just happen during high school. It is crucial to reach kids early—even before they start school. Once a child falls behind, it can be harder to catch up. United Way works with the community to ensure all kids are equipped for success from birth through career.

The health of individuals is a strong indicator of a healthy community. Achieving and maintaining good health is important during all stages of life, from prenatal care through retirement. In addition to physical health, United Way focuses on emotional and mental health, safety and avoiding risky behaviors.

Our community will only prosper and grow if families and individuals are stable and self-sufficient. Fewer financial stresses lead to healthier lives, improved work performance and better education outcomes. United Way invests in programs that help neighbors maintain employment while providing a safety net of basic needs and affordable housing.

“We recognize this is a chapter of change in our history,” shared Rich Wells, 2016 Campaign Chair. “We sink and swim together. I want to thank everyone in advance for their role in helping us meet the needs here in Midland County.”

To learn more about United Way or find ways to be a part of the change, call (989) 631-3670 or visit www.liveunitedmidland.org.



United Way of Midland County works to advance the common good by focusing on the building blocks for a good life – Education, Health and Self-Sufficiency. They recruit the people and organizations t bring the passions, expertise and resources needed to get things done. They invite everyone to be a part of changing out community by giving, advocating and volunteering.