At the conclusion of the fourth week of its Community Campaign, United Way of Midland County is reporting pledges of $2,566,503. These pledges represent 53% of the overall $4,800,000 campaign goal.

As the 2017 Community Campaign nears the halfway point, the Live United message can be seen throughout the community in posters, t-shirts, window designs and innovative employee gatherings and events. Live United is more than just a tagline—it’s a rally cry that encourages everyone to Give, Advocate and Volunteer to make a difference in their community.

“As lifelong residents, we have always felt it is important to give back to our community. There is so much need right now,” shared longtime United Way supporters Greg and Candy Rogers. “At the same time, there are many good people and organizations working to improve our community it is hard to know the best place to donate. That’s why we’ve always given to United Way, it’s a proven method of making sure our donations have the most effective impact.”

Dow Chemical Employees Credit Union has surpassed their 2017 campaign goal, and are reporting pledges of $21,845. Some of their fun events and incentives included a front row parking space giveaway, car washes, jean days for United Way and free logo-wear Fridays for donors who have increased their gift.

Education is the cornerstone for individual and community success, and United Way of Midland County invests in programs that help kids from birth all the way through to their career. Many local schools support United Way through the Community Campaign, and Midland County Educational Service Agency (ESA) has completed their campaign. They’re reporting pledges of $5,810, for an impressive 23% increase over last year’s campaign.

Elsewhere in Midland County, Community Mental Health for Central Michigan has wrapped up their annual fundraising efforts, reporting generous pledges of $5,735 for a campaign increase of 20%.

United Way invests in 62 programs through 25 non-profit agencies that are aligned with the community’s most pressing needs. Throughout the fall, the community impact team works to review applications and recommend how the money raised will have the biggest impact.

“Our donors put their trust in us to provide the best solutions,” shared Jack Telfer, United Way Board member and chair of the Community Impact Strategy Team. “Outcomes are a big part of the process. We need to see that lives are being changed and we need to see that every year.”

The money that is raised here stays here. We raise money locally, make investment decisions locally and measure local impact.

The 2017 Community Campaign will continue through October 30. For more information on how you can change lives for the better in Midland County, visit