If you sell your stock, you will forfeit a portion of the proceeds to taxes. One easy way to help United Way’s mission — and your finances — is to make a gift of appreciated stock (securities that have been held for longer than one year). When you donate stock, you’re unburdening yourself of future taxes that are embedded in the stock, so you can give more, and still have your gift “cost” less.
Additionally, if you are still enjoying the benefits of holding your appreciated stock but looking for a way to avoid estate tax in the future, a stock bequest is a good choice. In your will or trust, you can include instructions for transferring your stock to United Way. Your estate will benefit from a charitable deduction that will lessen the impact of taxes on your estate and your heirs.
We encourage you to check with your broker or tax advisor to determine if a stock donation makes sense for you.